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The Serum Guide

Serums can be mystifying: When do you apply them, what do they do... and do you really need them?

Serums work.

Medical grade serums are your best skincare investment because these companies spend their dollars on quality ingredients, research, formulation and clinical trials, while mass-produced brands spend their money on marketing and have less quality control.

Look for medical-grade serums with clinical trials proving their efficacy. We choose our skin care lines based on the products we have tried and love, and the brands that back their claims with science.

Serums are easier than we think to use.

Using a serum is actually pretty easy! Serums go after cleansing and toning/spritzing, and before moisturizer, SPF, and/or a hydrating oil. An easy, serum-inclusive skincare routine might look like this:

  • Cleanse

  • Tone and/or Spritz

  • Serum

  • Moisturize

  • SPF (only during the day)

Serums and oils are NOT the same.

The bottles look the same… do they do the same thing? Generally speaking, serums target specific conditions on a cellular level, making them a treatment step, while oils are best suited for hydration. Oils are much larger molecules, meaning they are serving the outermost layers of the skin, which makes them more suitable as a moisturizing step. Serums are smaller molecules which are able to penetrate deeper, making them the ‘worker’ ingredient in your skincare regime.So, always use your serum before your moisturizer, and never as a replacement. Oils go after your serum or moisturizer, and can be used as your moisturizer.

Here’s a guide to our go-to serums:


Say hello to the gold standard of antioxidants, Skin Ceuticals CE Ferulic. Ideally suited for normal to dry skin. This award-winning serum:

  • Provides advanced environmental protection

  • Improves visible firmness by 37%

  • Enhances skin’s radiance by 44%

Pro tip: applying post laser treatment helps reduce downtime

The perfect antioxidant for pigmentation! This serum equals CE Ferulic in antioxidant protection, with Phloretin to help work synergistically to protect and brighten skin. Ideal for combination to oily skin.

This daily vitamin C serum helps:

  • Provide enhanced environmental protection

  • Improve uneven skin tone by 16%

  • Improve visible discoloration by 19%

Meet the newest vitamin C serum for oily, acne-prone skin, Silymarin CF. This serum features Silymarin, a plant-based antioxidant from the milk thistle plant that:

Provides enhanced environmental protection

  • Helps improve skin texture by 38% H

  • Helps prevent oil oxidation that can lead to breakouts, and visible signs of aging

Experience the most complete multivitamin for your skin safely and with fast results. Intense Defense Serum is a highly advanced anti-aging serum using botanical sources of Vitamins A, B, C, D and E for healthier-looking skin. Clinically proven serum visibly improves the signs of skin aging.


Achieve smooth, supple skin with Skin Ceuticals Hydrating B5. This lightweight, oil-free gel serum helps:

  • Attracts moisture to hydrate skin

  • Replenishes essential nutrients

  • Enhances radiance

Looking for smoother, firmer skin; H.A. Intensifier is for you. This multi-functional serum features Proxylane™, a patented molecule that helps:

  • Amplify skin’s own Hyaluronic Acid levels by 30%

  • Improve the appearance of firmness and facial plumpness


Aging, acne-prone skin has met its match, Blemish + Age Defense.

This oil-free serum helps:

  • Improve inflammatory acne by 50%

  • Improve wrinkles by 63%

  • Reduce excess oil in one week

A targeted triple-action treatment for oily skin and breakouts with salicylic acid, glycolic acid, and skin conditioning vitamins.

  • Hydroxy Acids [Salicylic + Glycolic] exfoliate cellular buildup, keep pores clear, reduce excess oil and prevent breakouts.

  • D-Panthenol, Niacinamide [B3] + Yeast Proteins condition and hydrate the skin and leave it feeling soft and supple, and preventing dryness.


This daily-use serum features tranexamic acid, a powerful ingredient that helps:

  • Reduce the appearance of discoloration by 60%

  • Minimize reoccurrence of discoloration (with continued use)



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